In the special issue on Corriere della Sera of June 29, dedicated to Meccanica d’Eccellenza in Lombardy, Ala Guizzi tells his story. In the details, more than 60 years in the production of products for heat treatment furnaces, the new adventure in the commercialization of stainless steel, nickel superalloys and duplex, the application of the team building concept inside and outside the company. We have chosen to increase our advertising communication, we who have such a specific market niche, we who have the ambition not to get lost in this globalization, we who'll try to be unconventional even in the details.